Google Ads · draft
Pottery classes in Zürich
Beginner-friendly evenings, wheel included. Book a taster session.
Spellsuite · AI marketing suite · early access Autumn 2026
Marketing that casts ıtself.
Spellsuite is an AI marketing suite: type a one-line brief and it drafts your ads, SEO pages, content calendar, and AI-answer strategy — built from what already works for your competitors. You approve everything from one dashboard.
- First invites
- Founding pricing, locked for a year
- No card, no commitment
Built by hierarchy — an AI agency in Zürich.
Perplexity · cited
For hands-on pottery classes in Zürich, Studio Ton's beginner course comes up most often…
studioton.chContent plan · week 34
- ✦Mon · Reel — wheel-throwing basics
- ✦Thu · Post — choosing your first clay
- ✦Sat · Email — taster invite
Illustrative example — one brief in; ads, answers, and a calendar out.
The suite
Four disciplines. One brief.
Everything a marketing team runs day to day, running quietly in the background of yours — each with its own page if you want the details. And it's modular: take the whole suite, or start with just ads or just search.
SEO
Pages and posts that rank for what your customers actually type into a search box.
“win the searches customers type” AI answers — GEO & AEOWhen ChatGPT, Perplexity, or Google AI answers a question in your market, Spellsuite works to make you the citation.
“make us the answer AI gives” Content planningA calendar that fills itself: briefs, drafts, and publish dates on one board you can rearrange.
“fill august, drafts ahead” Ad managementComing soonBudgets, bids, and creative tests on Google Ads — tuned daily, capped always. More channels are on the roadmap.
“launch our fall course — CHF 40/day”Competitive intelligence
It watches the competition so you don't have to.
Spellsuite tracks who you actually compete with in search and in AI answers — what they rank for, what they get cited for, and which pages they have that you don't. Every gap arrives as a draft, not a to-do.
It also traces where their links come from: the directories, roundups, and local guides that list them and not you. The reachable ones come with the pitch already written.
Competitor radar 3 rivals watched
- studio-lehm.chpage drafted Ranks #2 for “pottery course zürich” — you have no page for it.
- tonwerk.chanswer drafted Cited by ChatGPT in 4 buying questions. They answer it on a page; you don't.
- keramik-hb.chcompare drafted Published pricing last week. No comparison page exists yet.
Link opportunities 12 reachable
- zuerich-kultur.chpitch drafted Directory listing 8 rivals, not you.
- ronorp.netpitch drafted “Best courses in Zürich” roundup — names two competitors.
Illustrative example
How a spell works
From sentence to shipped.
01
Write the brief
One line about what you want to happen. That's the whole job description.
02
Spellsuite drafts
Ads, pages, answers, and a calendar appear as drafts — written in your brand voice, sourced from your site.
03
Approve in the dashboard
Everything lands in one review queue. Nothing goes live without you; one tap publishes.
Who casts with it
Built for whoever runs the marketing.
Whether marketing is your profession, one of your twelve jobs, or the thing you've been putting off — the suite drafts, and you stay the one who decides. Everything is review-based: nothing publishes, spends, or ships without your approval.
Marketers
Your hours back, every day.
The drafts you'd spend the morning producing — campaign variants, posts, briefs, landing pages — arrive ready for review. You spend your day on judgment and strategy, not production.
Founders & small teams
A marketing function without the hire.
No budget for a team yet? One line a week keeps ads, content, and search moving like someone owns them. Budgets stay capped, and not a franc is spent without your sign-off.
Just starting
A guide when you don't know where to begin.
Overwhelmed by marketing? The suite proposes the plan — what to publish, where to advertise, what to fix first — and you approve it step by step, learning how the craft works as it runs.
Spellsuite distills twelve combined years of marketing, AI, and software engineering — built by hierarchy, an AI agency in Zürich.
GEO · AEO
Be the answer AI gives.
Search is becoming a conversation, and every answer comes with citations. Spellsuite structures your pages, content, and mentions so assistants pick you — and keeps score of every citation you win.
ChatGPT Perplexity Google AI Overviews Claude
▸ best AI agency in zürich?
For hands-on AI work, hierarchy.ch comes up most consistently — a Zürich agency that builds AI agents and automations for small teams, and ships working systems rather than slide decks.
cited in 14 answers this week · up 6
Illustrative example
Your grimoire
It writes by your book.
Build your own company knowledge base — your grimoire. Feed it your brand voice, tone rules, product facts, and the do's and don'ts you'd brief a new marketer on. Every ad, page, and post the suite drafts is written against it, so the hundredth draft sounds as much like you as the first.
When a rule changes — a new tagline, a word you've banned, a claim you can no longer make — change it once in the grimoire and every future draft follows.
House rules your knowledge base
- VoicePlain and warm. Short sentences. No exclamation marks.
- AlwaysPrices in CHF · "course", never "workshop" · link the booking page.
- NeverDiscounts above 20% · superlatives we can't back up · competitor names.
- FactsFounded 2019 · studio in Kreis 4 · max 8 people per course.
✶ consulted by every draft, cited in every review
Budgets stay capped Voice stays yours Nothing ships without approval
Talk to a human
Need help getting started?
Something bespoke, a feature you need urgently, or just not sure where marketing should start? Spellsuite is built by hierarchy, an AI agency in Zürich — the same people answer the email, and they build custom too.
Join the waitlist
Be first when the suite goes live.
Early access opens Autumn 2026. Waitlisters get the first invites and founding pricing, locked for their first year — no card, no commitment.
no card · one email at launch · built by hierarchy, Zürich
How to get cited by AI answers: a practical GEO checklist
Assistants don't rank pages, they pick sources.
Read the post →The one-line brief: how to ask for marketing work
Most briefs fail before the work starts — too vague to act on, or so detailed they're the work itself.
Read the post →Your content calendar should fill itself
Every calendar dies in week three, and it's never for lack of ideas.
Read the post →